You have a beautiful, professionally designed website that is responsive, functional, and packed with top-notch features and plugins. It is lightning fast and easy to navigate that you won’t lose your way around!
But… three weeks have passed since launch and traffic is still zero. Zilch. Nothing. So, you start wondering what you did wrong. Actually, it’s what you didn’t do that kept your attractive website from getting the traffic it deserves — SEO.
What is SEO?
You must have heard it a couple of times now. Your website needs SEO to be visible on Google and attract relevant traffic. What is SEO, anyway?
Short for search engine optimization, SEO is a digital marketing strategy that involves modifying or tweaking a website so that it becomes “friendly” and relevant to search engines, such as Google and Bing. When a site is properly optimized (a.k.a SEO-friendly), search engines will choose to display it on top of search results. If this were your site, this means you get good search exposure and traffic which can eventually translate to conversions, sales, and even ROI.
Advantages of SEO for Business Websites
SEO offers many benefits to personal and business websites alike. If you want your website to work for you and bring in relevant traffic and customers, SEO is a definite must-have for your business.
Below are just some of the advantages of engaging in search engine optimization for websites.
Better search visibility: Search engine users can easily access your website every time they search for a query or keyword your website is targeting.
More traffic, leads, and conversions: The higher your website ranks on top of search results, the more traffic and visits you will get. These can easily convert to successful subscriptions, purchases, downloads, and sales.
Higher sales and ROI: The more traffic you get, the better chances you get in converting this traffic into actual sales and revenue.
Competitive advantage: By having a great position on search results, you are outperforming your competitors and other websites with a similar offering as yours. Customers and online users are more likely to choose a website that shows up on search results rather than one that isn’t readily available and accessible.
Search engine optimization is here to stay, and if you want to experience its amazing benefits, be sure to engage in SEO and work with search experts from Givicore. Learn more and see how we can help your site get ranked on the first 5 results of search engines!