Here are 7 basic rules of SEO that make it a no-brainer if you want your website to rank competitively on top of search results.
1. Keyword research
You have to target the right keywords. And by right, we mean the keyword that:
Describes what your website is about
People are searching or typing on Google
Has little competition
To identify this keyword, you need to do a little research — and not just use what you think is the best