E-COMMERCE SEO

HAVE PEOPLE FIND YOUR PRODUCTS EASY AND FIRST THEN YOUR COMPETITORS BECAUSE IF YOU'RE NOT FIRST, YOU'RE BASICALLY LAST!
 

Ranking your products on top of search engines is a high priority. You need the number one spot over your competitors and e-commerce SEO can help you achieve this.

E-commerce is a special category of SEO, in part because Google treats queries that involve selling or financial transactions with extra care, and also because these can be extremely competitive verticals. SEO is a critical necessity for e-commerce websites. Your products need to rank higher than your competitors, and they need to display the right way so potential customers can find the products they need in the SERPs and choose your site to click on. When done right, e-commerce optimization strategies will help you rank highly, and your pages will provide the best solutions to a user’s search intent. This means less reliance on advertisement spending, a plus for any online business.

OUR STRATEGY

1

E-Commerce Keyword Research 

Without the right keywords, you won’t be able to optimize your website or your product pages for search engines.

With the right keywords, however, you have the ability to push your site to the first page of Google and bring in hundreds — or even thousands — of traffic week after week. This is the first essential step for an Ecommerce SEO strategy. Targeted chosen keywords will be involved in the content for product and category pages, the website structure “Categories – Sections – URLs” and the content in your e-commerce blog to guarantee effective targeted for desired search results.

2

Improving Website Structure

The user experience is a critical ranking factor for search engines as they aim to guarantee the best navigation experience for search engine users by displaying only the websites that care about that aspect to decrease the bounce rate of online store visits.

Optimizing your e-commerce website structure for search engines and users is mandatory for your overall Ecommerce SEO efficiency as you will enable:

-Search engines to reach, index and fetch products and category pages to related search queries
-Potential Customers to reach desired pages with few clicks “3 or less” through optimizing the structure, providing suggestions for related products
-Distributing or passing the domain authority and link juice from the home page to categories and products pages efficiently

3

On-page SEO for Category & Product pages

On-page SEO is all about optimizing your e-commerce website content to comply with search engines standards and to encourage potential customers to complete desired actions. Where your website appears in search engine results pages is determined by a number of ranking factors. Those factors are, publishing relevant, high-quality content, optimizing your headlines, HTML tags (title, meta, and header), and images. It’s stuff that you have control over and can change on your own website. 

4

E-Commerce link building 

On-page SEO is all about optimizing your e-commerce website content to comply with search engines standards and to encourage potential customers to complete desired actions. Where your website appears in search engine results pages is determined by a number of ranking factors. Those factors are, publishing relevant, high-quality content, optimizing your headlines, HTML tags (title, meta, and header), and images. It’s stuff that you have control over and can change on your own website. 

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